Setting the expectation! As the market evolves, changes, and normalizes in Madison, WI our job is to give you the most accurate data. What was then is certainly not what is happening now. We analyze the data for you to set and manage realistic expectations to bring you the best results.

Managing and setting realistic expectations can sometimes be a very difficult thing. Think about a doctor.

They go through a medical with you, your medical records, and then they’re trying to evaluate and give you a realistic expectation of what the outcome may be.

An attorney does the same thing; they look at all the facts, they read the case, they let you know what the outcome may be.

It’s not different in real estate.

it is fairly easy to assume things will happen a certain way

This year especially, we’re trying to set realistic expectations and then manage them. As we saw prices increase dramatically from January until now, it is fairly easy to assume things will happen a certain way.

Well, interest rates have risen, the market has normalized, and now we are trying to manage and set realistic expectations for the seller.

So, the comps that we were using from six months ago may not pertain to your property right now. It’s hard to understand that, but this is our job. Hope this helps, and until next time, I’m glad you stopped by!

- Mark Gladue